About Us

Experience and specialization

Kristin Luck

Founder / Managing Partner

Kristin serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth.
Kristin is licensed investment banker and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

AREAS OF SPECIALIZATION

Start-Ups / Advisory

Global Expansion / US Market Entry

Sales & Marketing Strategy

M&A / Funding

Jacqueline Rousseau-Anderson

Consulting Partner

As a growth consultant, Jackie leverages her nearly 20 years of experience in research, new product development, sales and client service to help clients understand and unlock their potential.  Her strategic consulting focuses on the intersection of people and operations to help companies and individuals identify their strengths and accelerate growth.
Prior to launching her consulting practice, Jackie served as Simmons Research’s Chief Client Officer. She was a member of the Senior Leadership team that re-established Simmons as a standalone company after its private equity acquisition from Experian. In her role she spear-headed the company’s client first strategy, running all of sales and client service and restructuring and training the team to focus on integrated and comprehensive client relationships. In her time with Simmons/Experian she also ran the custom research business, streamlining offerings, launching new products and driving considerable growth.
Prior to joining Simmons, Jackie was the Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates where she focused on finding ways to highlight and integrate the value of social media and text analytics for clients.
She helped companies maximize the value of social media in their customer from both the marketing and service sides, designing a new way to measure customer satisfaction in social media interactions. That groundbreaking research won her an ARF Great Minds Award.
Before joining J.D. Power, Jackie held various roles at Forrester Research including leading their global consumer research group, Consumer Technographics, and consulting with clients as a Senior Analyst. As an award-winning expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal, online sources such as Mashable and ReadWriteWeb and contributed to the books, Marketing to Millennials and Groundswell.  As an insights industry executive and innovative strategist, Jackie has spoken at and keynoted a number of industry events and lectured at a variety of universities including a current appointment at Boston University. She serves as the head of WIRe (Women in Research)’s Boston chapter and sits on the American Cancers Society’s Young Executive board. She holds an M.S from Boston University and a B.A. from Boston College.

AREAS OF SPECIALIZATION

Turnarounds

Sales Strategy / Training

Product Strategy / Launch

Operational Optimization