In the Press

Luck rebrands to Luck Collective and shifts to a comprehensive approach to company growth, encompassing sales, marketing, operations and everything in between Bend, Oregon  – 18 October 2016 – Kristin Luck, the industry leading expert in all aspects of business...

P2Sample, a technology-driven sample provider in the market research industry, has contracted with growth and marketing measurement expert, Kristin Luck. The company, which takes a programmatic approach to sample, engaged Luck in an advisory role to help them gain...

Lenny Murphy, Ray Poynter and guests survey the near and middle future for market research. This session will draw on the recent GRIT report as well as other leading sources and indicators as well as the panels’ extensive involvement with the...

Gillian Muessig and Anne Kennedy welcome back Kristin Luck, who last year sold Decipher, a market research software firm to Focus Vision Worldwide. Kristin offers some best advice for navigating a successful course as a woman dealing with VC/PE. We learn some of what...

Mark Dresner of Research Insighter interviews Tom Anderson, Kristin Luck and the winners of the 2015 Next Gen Market Research Awards.

Kristin Luck is one of the preeminent thought leaders and driving forces in the consumer insights industry. In this interview, Lenny Murphy, Editor in Chief of GreenBook and a Virtual Incentives Advisor, chats with Kristin on major trends impacting the industry, with...

Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers.  Stories create structure for understanding our world and ourselves. Kristin...

In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond. Read the full interview…

Twitter has a thriving community of market researchers. In particular, the #mrx and #newmr Twitter communities collate some of the most innovative and interesting thinking from thought leaders in the market research industry. But who exactly are the most influential...