In the Press
ScaleHouse adds Michael Pazzani to its team as Consulting Partner
Experienced finance executive will specialize in key client services such as financial modeling, planning and analysis; optimizing and managing cash flow; mergers and acquisitions (M & A) planning and more Bend, Oregon – 02 December 2019 – ScaleHouse, a management...
P2Sample Engages Growth Consultant Kristin Luck
P2Sample, a technology-driven sample provider in the market research industry, has contracted with growth and marketing measurement expert, Kristin Luck. The company, which takes a programmatic approach to sample, engaged Luck in an advisory role to help them gain...
Futuring Friday Festival of NewMR 2016
Lenny Murphy, Ray Poynter and guests survey the near and middle future for market research. This session will draw on the recent GRIT report as well as other leading sources and indicators as well as the panels’ extensive involvement with the...
Women and Funding Revisited with Kristin Luck
Gillian Muessig and Anne Kennedy welcome back Kristin Luck, who last year sold Decipher, a market research software firm to Focus Vision Worldwide. Kristin offers some best advice for navigating a successful course as a woman dealing with VC/PE. We learn some of what...
Interview with 2015 NGMR Award Winners
Mark Dresner of Research Insighter interviews Tom Anderson, Kristin Luck and the winners of the 2015 Next Gen Market Research Awards.
Lenny Murphy discusses consumer insight industry trends with Kristin Luck
Kristin Luck is one of the preeminent thought leaders and driving forces in the consumer insights industry. In this interview, Lenny Murphy, Editor in Chief of GreenBook and a Virtual Incentives Advisor, chats with Kristin on major trends impacting the industry, with...
Driving Forward with Purpose: A Q&A with Kristin Luck
Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers. Stories create structure for understanding our world and ourselves. Kristin...
#MRX and Gender Equality: Kristin Luck’s Motivation for Change
In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond. Read the full interview…
The Top 100 Market Research Influencers – FlexMR
Twitter has a thriving community of market researchers. In particular, the #mrx and #newmr Twitter communities collate some of the most innovative and interesting thinking from thought leaders in the market research industry. But who exactly are the most influential...
Marketing Evolution’s new Apple iWatch app
Advancing Women in Research: An Interview with Kristin Luck
WomenAdvancing – Media Village – Kristin Luck has a deep history in research. She was one of the original pioneers of multi-media online research when she joined Nielsen to develop proprietary capabilities. In 2000 she left Nielsen to co-found OTX (Online Testing...
