In the Press

 

Driving Forward with Purpose: A Q&A with Kristin Luck

Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers.  Stories create structure for understanding our world and ourselves. Kristin...

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The Top 100 Market Research Influencers – FlexMR

Twitter has a thriving community of market researchers. In particular, the #mrx and #newmr Twitter communities collate some of the most innovative and interesting thinking from thought leaders in the market research industry. But who exactly are the most influential...

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Advancing Women in Research: An Interview with Kristin Luck

WomenAdvancing – Media Village – Kristin Luck has a deep history in research. She was one of the original pioneers of multi-media online research when she joined Nielsen to develop proprietary capabilities. In 2000 she left Nielsen to co-found OTX (Online Testing...

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One for Luck: Kristin Goes Solo

MR entrepreneur Kristin Luck, previously President and CMO of US-based quant MR tech firm Decipher, has formally launched a consulting practice with a focus on strategic assistance for marketing measurement and tech businesses moving from one stage of growth to the...

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