Des Plaines, Illinois: Irwin Broh & Associates, Inc. a full-service marketing research company announced that it has named Michael Mitrano and Jackie Rousseau-Anderson to its Board of Directors. They replace company founder Irwin Broh and his wife Sybil Broh who are retiring from the company’s board.

David Waitz, President of Irwin Broh & Associates, Inc. commented: “We are very excited to have both Michael and Jackie join our board. Both are recognized business leaders in the marketing research industry with years of experience and knowledge. The company looks forward to their contributions.”

About Michael Mitrano
Michael is currently a Managing Partner with Cambiar Consulting, where he advises research companies on financial matters and M&A. Prior to merging with Cambiar in 2014, Michael served as Managing Partner with Transition Strategies, handling international projects and leading consulting work. Before joining Transition Strategies, Michael was Executive Vice President and a shareholder at Response Analysis Corporation, which is now part of Ipsos. He directed finance, operations, technology, and human resources as well as handled two of the company’s largest accounts. In addition, Michael has served in various positions for several industry trade associations and speaks regularly at industry conferences.

About Jackie Rousseau-Anderson
Jackie is currently a Partner with ScaleHouse Consulting, working with founders, executive teams and investment firms to drive growth in their businesses. Prior to ScaleHouse, Jackie served as Simmons Research’s Chief Client Officer. In her role, she spear-headed the company’s client first strategy, running sales, client service and consulting. Prior to joining Simmons, Jackie was the Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates where she focused on finding ways to highlight and integrate the value of social media and text analytics with traditional J.D. Power data. Before joining J.D. Power, Jackie held various roles at Forrester Research. Jackie has served on several industry and charitable organization boards; she often speaks at industry events and lectures at a variety of universities.

About Irwin Broh & Associates, Inc.
The company was founded in 1971 and operates as Irwin Broh Research, a full-service market research firm. The company’s highly experienced team, coupled with time-tested and proven methodologies, delivers meaningful insights which fuel brand opportunities and growth. From custom research to consumer database management, we offer a variety of effective, flexible solutions – customized to fit its client’s needs.

In addition, the company has a division, HealthFocus International that focuses on extensively understanding health and nutrition trends. They then apply their findings to pinpoint new marketing opportunities. With more than two decades of experience in conducting syndicated and custom market research, coupled with one of the largest global databases on health and nutrition, HealthFocus International boasts the most in-depth, up-to-date studies of its kind.