Kristin Luck is one of the preeminent thought leaders and driving forces in the consumer insights industry. In this interview, Lenny Murphy, Editor in Chief of GreenBook and a Virtual Incentives Advisor, chats with Kristin on major trends impacting the industry, with a focus on the challenges of engaging consumers in market research in a rapidly changing world, and how it is imperative that we find ways to create real value exchange relationships with consumers in the era of one-to-one marketing.
