by Kristin Luck | Oct 15, 2015 | Press
Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers. Stories create structure for understanding our world and ourselves. Kristin...
by Kristin Luck | Oct 3, 2015 | Press
In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond. Read the full interview…
by Kristin Luck | Sep 3, 2015 | Press
Twitter has a thriving community of market researchers. In particular, the #mrx and #newmr Twitter communities collate some of the most innovative and interesting thinking from thought leaders in the market research industry. But who exactly are the most influential...
by Kristin Luck | May 3, 2015 | Press
WomenAdvancing – Media Village – Kristin Luck has a deep history in research. She was one of the original pioneers of multi-media online research when she joined Nielsen to develop proprietary capabilities. In 2000 she left Nielsen to co-found OTX (Online Testing...
