One for Luck: Kristin Goes Solo

by | Mar 3, 2015 | Press

MR entrepreneur Kristin Luck, previously President and CMO of US-based quant MR tech firm Decipher, has formally launched a consulting practice with a focus on strategic assistance for marketing measurement and tech businesses moving from one stage of growth to the...

What is it Really Like to Sell Your Company?

by | Jan 6, 2015 | Press

Webmaster Radio, January 2015 – Kristin Luck of Decipher, a market research software-as-service talks about the steps her company went through to attract the right buyer and then complete the sale.  What were the critical steps in he process? Where did they have to...

Confessions of a Serial Storyteller

by | Dec 3, 2014 | Press

Dialsmith Blog, December 2014 – At our core, Dialsmith is a company that helps others tell their stories more effectively and as such, we’ve always been fascinated by great storytellers regardless of their medium. So, we got pretty jazzed when we saw this recent Fast...

Crowdfunding To Narrow The Gender Gap in Venture Capital

by | Nov 3, 2014 | Press

Forbes, November 2014 – If you don’t know the story of women and venture capital, you should. Here’s what the data says… Of the 6,793 companies funded by VCs between 2011 and 2013, only 2.7% of those companies had a woman at the helm as CEO – according to the recent...

What An MBA Can Do For You & What You Can Do For Yourself

by | Jul 3, 2014 | Press

Fast Company, July 2014 – My business partner Jamin is a seasoned and wildly successful entrepreneur and CEO, which is why it surprised me when he recently returned to school to earn his MBA. The thought of going back to school at the age of 42 inspires something in...

My Take On Social Media

by | Jun 3, 2014 | Press

#NewMR Blog, June 2014 – After spending my childhood on a farm in rural Oregon without television or even a touch tone phone, I was determined to spend my early adult/post University years as an ‘early adopter’. I spent much of the late 90’s proudly sporting a Palm...