by Kristin Luck | Feb 3, 2016 | Press
Lenny Murphy, Ray Poynter and guests survey the near and middle future for market research. This session will draw on the recent GRIT report as well as other leading sources and indicators as well as the panels’ extensive involvement with the future of market research...
by Kristin Luck | Jan 3, 2016 | Press
Gillian Muessig and Anne Kennedy welcome back Kristin Luck, who last year sold Decipher, a market research software firm to Focus Vision Worldwide. Kristin offers some best advice for navigating a successful course as a woman dealing with VC/PE. We learn some of what...
by Kristin Luck | Dec 3, 2015 | Press
Mark Dresner of Research Insighter interviews Tom Anderson, Kristin Luck and the winners of the 2015 Next Gen Market Research...
by Kristin Luck | Oct 25, 2015 | Press
Kristin Luck is one of the preeminent thought leaders and driving forces in the consumer insights industry. In this interview, Lenny Murphy, Editor in Chief of GreenBook and a Virtual Incentives Advisor, chats with Kristin on major trends impacting the industry, with...
by Kristin Luck | Oct 15, 2015 | Press
Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers. Stories create structure for understanding our world and ourselves. Kristin...
by Kristin Luck | Oct 3, 2015 | Press
In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond. Read the full interview…
by Kristin Luck | Sep 3, 2015 | Press
Twitter has a thriving community of market researchers. In particular, the #mrx and #newmr Twitter communities collate some of the most innovative and interesting thinking from thought leaders in the market research industry. But who exactly are the most influential...
by Kristin Luck | May 3, 2015 | Press
WomenAdvancing – Media Village – Kristin Luck has a deep history in research. She was one of the original pioneers of multi-media online research when she joined Nielsen to develop proprietary capabilities. In 2000 she left Nielsen to co-found OTX (Online Testing...
